Overview
Purpose
The goal of this project is to introduce Dry Oar, a new adventure attraction offering white water rafting, to the public. The site hopes to increase sales and popularity as a local attraction. The site will present information about the origin and history of the company. Details about the activities such as pricing, number of participants, schedule and availability can also be accessed. The site will also provide information regarding the rules and restrictions of the water activities. Also, the site can also be used to ask other questions about the attractions and the business’s contact information will be available for other inquiries.
Audience
This website is aims to attract families, friend groups, and adventure-seeking young adults. This website aims to attract thrill and adventure seekers to experience white water rafting offered by Dry Oar. The activities can accommodate families, friends, students, and anyone above the age of 13. Dry Oar invites everyone to participate in the services offered in the area. The website also invites people outside the local area to experience the exciting adventure that dry oar offers. The website also offers other important information and contact details. Visitors looking for a new, fun, and exciting adventure are more than welcome to visit the site to learn more about Dry Oar. Everyone can plan their new adventure experience ahead.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/595457-edf2f4-ffb20f-1282a2-ef233c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#1282A2] | [#FFB20F] | [#EDF2F4] |
Typography
Heading Font: Fjalla One
I chose this for because of it's eye catching element. The bold thickness gives out an extreme emotion that can be interpreted as exciting.
Paragraph Font: Libre Franklin
I like the formality if this font. I think it is a great contrast to the font used for the headings.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
